Vinted titles: what to write so buyers actually find you

Your title has one job: match what a buyer types into the search bar. Buyers don't search for “gorgeous summer top”. They search for “zara linen top” or “nike air max 90 size 6”. Write the title they'd type.

The formula

Brand + item + key detail + size

• Levi's 501 straight leg jeans mid wash W30
• Nike Tech Fleece hoodie grey M
• Zara linen blazer cream size 10
• Dr Martens 1460 boots black UK 5

Brand goes first because it's usually the first word people search. Then say plainly what the item is. Then add the one detail that sets it apart: colour, style, material or model name. Size goes on the end.

What counts as a key detail

Pick the thing a buyer would use to tell your item apart from the next one:

• Model or line names, like 501, Air Force 1, Tech Fleece or Speedy. People search for these directly.
• Style words, like cropped, wide leg, oversized, high waisted or longline.
• Material, when it's a selling point: linen, wool, leather, cashmere.
• Colour, especially if it's an unusual one.

You won't fit all of them. Pick the one that matters most and put the rest in the description.

Mistakes that keep you out of search

• Leaving out the brand. If it's branded, say so. “Black jacket” competes with every black jacket on the app.
• Writing a mood, not an item. “Perfect for festivals!!” tells search nothing.
• Using the wrong word for the item. Think about what your buyers call it. A UK buyer looks for a jumper, trainers and trousers.
• Misspelling the brand. It happens more than you'd think, and a misspelt brand rarely turns up in the right searches.
• Repeating words. “Nike Nike trainers trainers” wastes space and looks like spam.

Set the fields as well as the title

Title words help people searching. Brand, size, colour and condition fields help people filtering. Fill in every field, because a buyer who filters to “size M, brand Nike” won't see a listing with an empty brand box, however good the title.

Let FlipFast draft it

FlipFast looks at your photo and writes a title in this order, brand first when it can see a label, then the item and the detail that matters. You can always edit it. It's handy when you're listing a pile of things and every title starts to blur together.